Building a Brand 101

Why you need a “brand” and why you need to work on it, consistently, creating brand awareness along the way. Everyone has a brand, let’s start here. Whether they realize it or not, we establish ourselves through our credibility, our skills and experience and our story. What’s a story? Think about your favorite person, whatContinue reading “Building a Brand 101”

Having a Voice at the Big Table: Brand Management

Things to know before we start… What does it mean to have a voice? Why does Branding matter? During my undergraduate career I had the opportunity to come across a brilliant Latina. She not only taught me about leadership and branding but she helped me create a brand for myself that I could not evenContinue reading “Having a Voice at the Big Table: Brand Management”