How to Build Momentum Now

December is crunch time, but it’s also the best month to prepare for the year ahead. Many small business owners wait until January to plan, but by then it’s too late. The businesses that grow fastest in Q1 are the ones that use December to map out their goals, marketing, and budgets.

1. Set Clear Q1 Goals

• Write down revenue, customer growth, and engagement targets.
• Make them measurable and time-bound (e.g., “Gain 200 new email subscribers by March 31st”).
• Why: Written goals make you 42% more likely to succeed.

2. Map Your Sales Funnel

• Identify: Where are your leads coming from? Where are they dropping off?
• Example: Instagram → Freebie → Consultation → Service Purchase.
• Why: Funnel clarity prevents wasted effort and lost sales.

3. Plan Content with Purpose

• Draft a starter content calendar with 1 blog, 4 posts, and 1 email per month.
• Repurpose: One blog = multiple posts + a reel + an email.
• Why: Consistency builds visibility and trust.

4. Budget for Growth

• Allocate resources: Ads, tools, content, networking.
• Rule: Invest 5–10% of revenue back into marketing.
• Why: A budget keeps your growth sustainable and measurable.

Don’t roll into 2025 hoping for growth — plan for it. A little prep now means a smoother, more profitable start to the new year.

Request your free 2026 Small Biz Growth Planner and set yourself up for Q1 success today.

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