Carol Marchan is a dynamic multimedia marketing and communications leader with over 15 years of experience championing brand strategy, digital storytelling, and community engagement. As the founder of Marchan Group, a Chicago-based branding and strategy consultancy, she empowers small businesses and nonprofit organizations to amplify their voices and impact through intentional marketing and content. A proud Latina, Carol blends her creative talents with deep-rooted values in mentorship, leadership, and cultural advocacy.
Carol also serves as the Multimedia Marketing & Communications Manager at a midwest manufacturing company, where she drives global corporate communications and digital media strategy. Outside of her professional work, Carol is an avid content creator behind the popular pup influencer accounts @DaBear312 and building a community around @ChicagoPoodles312, bringing joy and humor to pet lovers nationwide.
“I’m a proud Latina passionate about building connections and showcasing value wherever I go. My expertise spans digital strategies, including multimedia marketing, blogging, print publications, website optimization, and branding. With a background in accounting and organizational communication, I’ve cultivated a unique skillset that has propelled my career and business success.
As an entrepreneur, I specialize in empowering small business owners through integrated marketing strategies and helping individuals elevate their personal brands with expert resume writing, interview coaching, and more.
My mission is simple: inspire small business owners to grow on their terms and equip individuals with the confidence to present themselves as the experts they are. A lifelong learner at heart, I invite you to schedule a call with me. Invest in your brand, claim your space, and remember—you are worth it.”
— Carol Marchan
Marchan Group 